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Bridges of Inspiration: Going a Little Bit Further

There is a lot of talk these days about ‘Web 2.0’ design. It’s important to note and clarify that ‘Web 2.0’ design isn’t just a graphic style, but a new form of online communication. For instance, it seems that what defines a good logo today seems to be ‘Web 2.0’ style and typography, but perhaps this confuses many internet users and takes away from some of the meaning or a unique and appropriate design.

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Posted by Francisco Mato on October 8th, 2009

Filed under Design | 1 Comment »

Social Media Marketing: Get A Personality

Just as telemarketers used to (back in the days when they were allowed), some social media marketers commit a deadly sin: invading personal space. Since business is usually built on trust, no one is going to trust you if you don’t have their permission to enter into their digital personal space.

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Posted by ryan on September 25th, 2009

Filed under General | 3 Comments »

Web Business Strategy 101: Organizing Your Ideas

Business starts with ideas and everyone has them, but a successful business can take an idea make it a reality. While this is obvious and could be found in any less-than-thrilling textbook, it doesn’t mean that people are successful in resolving this problem. Organizing strategy and ideas into information that can be used for successful a web strategy will maximize your Return on Investment (ROI) and will spare a headache for everyone involved.

Generally speaking, the obvious and common solution for problems requiring specialized skills is simple: hire an expert. Businesses hire experts all the time for a range of problems, but no matter how knowledgeable web marketing and development ‘gurus’ might be, mind-reading usually isn’t a billable skill. In order to make an idea a reality, it is important to make this idea understandable and usable by the resources necessary to implement it.

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Posted by ryan on August 23rd, 2009

Filed under General | 4 Comments »

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