There is a lot of talk these days about ‘Web 2.0’ design. It’s important to note and clarify that ‘Web 2.0’ design isn’t just a graphic style, but a new form of online communication. For instance, it seems that what defines a good logo today seems to be ‘Web 2.0’ style and typography, but perhaps this confuses many internet users and takes away from some of the meaning or a unique and appropriate design.
Just as telemarketers used to (back in the days when they were allowed), some social media marketers commit a deadly sin: invading personal space. Since business is usually built on trust, no one is going to trust you if you don’t have their permission to enter into their digital personal space.
Business starts with ideas and everyone has them, but a successful business can take an idea make it a reality. While this is obvious and could be found in any less-than-thrilling textbook, it doesn’t mean that people are successful in resolving this problem. Organizing strategy and ideas into information that can be used for successful a web strategy will maximize your Return on Investment (ROI) and will spare a headache for everyone involved.
Generally speaking, the obvious and common solution for problems requiring specialized skills is simple: hire an expert. Businesses hire experts all the time for a range of problems, but no matter how knowledgeable web marketing and development ‘gurus’ might be, mind-reading usually isn’t a billable skill. In order to make an idea a reality, it is important to make this idea understandable and usable by the resources necessary to implement it.
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