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Portfolio > Buenights.com

Background

Buenights.com is a site dedicated to Buenos Aires’ nightlife and those people who love going out and are always looking for a new place to do so. The site offers a large list of bars, boliches (clubs), resto-bars (restaurant-bar), parties and tanguerías (tango shows), amongst others through a consumer-oriented approach

This new site was created by, and for, lovers of the ‘Porteño’ nightlife who saw the possibility to organize and share their experiences with others, allowing them to be continuously exposed to new places and venues.

Strategy & Objectives

We began by organizing the locations/venues into dynamic categories such as bars, discos, pubs and more. Users may add or remove categories as he or she pleases. Each location/venue is associated with a geographic area (neighborhood), types of music, and features more detailed information regarding daily activities. Thus, users can perform specific searches by filtering any of these values in order to quickly find the best options for his or her night.

On the home page, users can see the best options for today, tomorrow and with four prominent places. As well users can see locations/venues that were voted most popular. The page also features a calendar from which users can find the best night-life options for specific dates and a list according to date with the latest income in each category.

Each individual location/venue features comprehensive information about its respective characteristics: address, phone, mail, web, exact location on Google Maps, benefits (e.g. air conditioning, accessibility for the disabled, VIP section, etc), and general comments. For special events/days users can vote on the music selection, atmosphere, and bar quality, which are factored into the location or venue’s overall rating.

In order to improve the site's visibilty and web presence through the advantages of Web 2.0 tools, we implemented a ‘sharing’ feature, which permits users to share the website/page in their preferred blogs and social networks. Additionally, we designed and implemented ‘recommend to a friend’ and web-based monthly Newsletter subscription tools.

Besides voting, users have the ability to not only post their comments, but also add photos of their nightlife experiences at clubs, participate in discussions and comments from other users, and share information socially on blogs, social networks, or other sites. Additionally, the site has a newsletter subscription available in both Spanish and English. Futhermore, the comments and voting system was implemented through AJAX to facilitate dynamic performance.

Besides what we’ve already implemented, we are currently working on several new applications. One of these is a system that will enable users to be taken to locations or venues that are not in the site’s database, which will be filtered by a company moderator of the company and an address search application using Google Maps. On top of this, the site’s system will feature an option to vote for the best locations venues based on the day of the week (e.g. what bars are best on what days).*

For Search Engine Optimization (SEO) **, we’ve implemented a complex system of internal linking that is dynamically driven from the sites’ administrator, where the client can configure the "anchor text" by selecting particular words (e.g. each time the word "bowling" appears, a link is automatically created that links to the most relevant section). In addition, each location/venue has a list of five places associated with its "anchor text" so as to improve the internal linking readability for search engines. Finally, an the site features an administrator to facilitate URL-friendly links, which are generated automatically using the category, the area, and the location/venue name.

* The project has been momentarily stopped due to issues outside of the company.

** Work on the SEO implementation strategy (Search Engine Optimization) continues to be executed.

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