Background
Easy Group is a newly formed Uruguayan company whose objective is to build links and commercial ventures with different countries according to the market trends. The goal of Easy group is to achieve an international business model, which is capable of operating in various countries and capacities.
Strategy & Objectives
Our principal idea for Easy Group’s identity was to highlight international commerce “links” or bonds with Uruguay as an active participant. We selected colors that would fit well with this goal to provide a friendly, active, and International identity.
Since the Internet will be a principal Business channel for Easy Group and their ventures, we developed some symbols and concepts to infer this medium. We focused on concepts of connection, linkage, Internet, and international commerce, which resulted in a dynamic logotype.
The domain name, and color scheme of logo can be adapted based upon the market in which Easy Group is working, allowing for flexibility. This was done to help Easy Group as they work towards developing their International model.
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