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Portfolio > Inmomato.com

Background

Sergio Mato Real Estate, or Inmomato, is one of the most important real estate agencies in Colonia de Sacramento (Uruguay), with a track record of over twenty years in the market. The first version of their website, www.inmomato.com, appeared online in 2000 and consisted of a basic structure done completely in HTML. For being one of first Uruguayan real estate agencies with an Internet presence, Inmomato.com achieved excellent positioning in top search Engines almost by default.

In 2006, Inmomato hired an agency to complete the fourth version of their site, which was done entirely in Flash. This change didn’t just hurt the website’s position in search engines, it made the site virtually disappear. This result combined with the massive growth of search engines caused Inmomato to lose a significant web presence.

Strategy & Objectives

As a starting point to improve Inmomato’s web presence, we placed a high priority on developing a new logo. The goal: make something appealing, but constructive at the same time. The result: a new image that was strongly welcomed by both new and old customers.

Since Inmomato already had a preexisting web presence, we placed a high-priority on setting the site apart from not just the Uruguayan market, but the market in general. Inmomato is a traditional family business—one of the few in the area—but they sought a site that was ‘something different.’ In addition to improving the visual presence through a site redesign, a SEO (Search Engine Optimization) strategy based strongly upon link building (increasing external links) and creating a site map was executed in order to further compliment the indexability of the site.

Inmomato's site structure is set up much like a big search engine so that it is capable of supporting the growth of the business as it expands to other cities and provinces in Uruguay, and allows users to find what they need within seconds. As well, the site transforms according to the user’s search. For instance, if a user searches for properties in Punta del Este, the page’s background images change to those of the city and beaches.

In order to improve the site's visibilty and web presence through the advantages of Web 2.0 tools, we implemented a ‘sharing’ feature, which permits users to share the website/page in their preferred blogs and social networks. Additionally, we designed and implemented ‘recommend to a friend’ and web-based monthly Newsletter subscription tools.

Each property has files that are sorted by the property sector, maps and videos, and the option to share and print or save as a PDF the property. As well, the site seeks to increase and retain customer loyalty through separate RSS channels, sales tools, and rental news. Each of which are divided internally by property type to facilitate site search. The rental news section provides users with useful about the market, current benefits in investing in Uruguay, links regarding migration resources, and featured enterprises or properties. The news section also gives users the ability to save the page as a PDF or share the page with a friend.

Lastly, a special emphasis was placed on having an English version of the site, which is being used to not only recover a lost web presence, but to expand Inmomato’s market potential to a much larger audience.

* SEO strategy implementation is currently underway.

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