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Portfolio > ListMyUnit.com
Background
ListMyUnit is a new business venture based in the United States that seeks to facilitate the connections between real estate agencies (Brokers) and property owners (Landlords). Specifically, the website focuses on rental properties. Using ListMyUnit (LMU) agencies are able to access and contact property owners for a wide range of properties as listed by city, state, geographic zone, and more.
Strategy & Objectives
In order to design LMU logo, we sought to utilize imagery that fully encapsulated the real estate industry and the types of properties that LMU manages. At the same time, we worked to make sure that ListMyUnit had a unique and memorable visual brand identity. To make this happen, we carefully worked with color schemes in order to achieve a clean and attention-grabbing logo graphic. As well, we used apartment building imagery to make the brand-industry connection. The result of our work establishes a unique and interesting identity in an industry that has traditionally been known to be conservative.
One of the first features that LMU’s users will notices is a registration system, which is different for Brokers and for Landlords. Only Brokers are charged monthly to use the service and in order to facilitate this, we integrated a PayPal payment system. From this payment system ListMyUnit can automatically charge the site users with paid accounts, which eliminates a significant amount of site administration work.
The automatic payment system that we implemented for ListMyUnit also facilitates payments for the site’s onsite advertising administrator, which both Brokers and Landlords can access from his or her account. LMU’s online advertising platform uses a CPC (Cost Per Click) and CPM (Cost Per Impression) model. This platform also allows website advertisement publishers to segment the audience per State, Province and property type. Additionally, LMU advertisers can select the maximum amount they wish to spend on ads per day, giving him or her maximum control over their publicity on the site.
The most critical and important aspect for LMU’s site is the search feature. We developed a powerful search tool and special filters that allows users to input specific information and requirements in order to achieve the most optimized and relevant property listing search results. This search feature also allows users to filter and find alternative properties within the categories of State, City, Zone through the use of multiple expandable menu options.
The property lists results have a simple and detailed view. Before a user accesses the detailed view of a property, he or she is able to see the property’s location in a Google map, or visualize the neighborhood using Google Street View. These allows site users to quickly and easily browse listings in order to determine the best-suited properties for their needs.
Brokers using LMU, can directly search by property owner name, specific address, and have the ability to add properties to a 'show sheet'. The show sheet allows Brokers to generate a list of properties that he or she can show a potential client. This sheet contains relevant property information, and descriptions, which Brokers on ListMyUnit can save as a file, print it, or download the file as a Microsoft Excel document.
Landlords, just as Brokers, can save searches to help save time for searches that he or she may wish to repeat in the future. As well, Landlords also have an important asset through the Market Rent Analysis tool, which allows users to check the price trends of a specific zone, identify market price behavior of rented units during the last year.
On top of this, Landlords can list properties easily on using a ‘Create similar listing’ option. This allows the user to create a listing that is identical to the previous listing that he or she uploaded. For Landlords who use list my unit to upload large quantities of similar listings, this tool is a significant time-saver. Furthermore, Landlords can easily create direct links to his or her properties on List my unit or create widgets for the complete listing.
ListMyUnit also takes advantage of several subtle but important features that enhance user experience. For instance, LMU allows users to have sharing capabilities that lets LMU user’s share the site via email to multiple recipients. As well, the site has a jobs section that allows ListMyUnit to post jobs within their organization quickly and easily from within the site’s administrator system.
* LMU uses Fizzmod custom Content Management System (CMS).
** SEO (Search Engine Optimization) strategy is currently a work in progress.
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Country: United States
Business: Real Estate
Testimonial:
Working with Fizzmod was a great experience. The fact that everything is done long distance through the internet is not a problem at all. They use a great test site where you can see every update with your site throughout the process. This company does a fantastic job with design and functionality of any site. If you are considering a new website, use Fizzmod; your money and customers will thank you.
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