With a record attendance, the eCommerce Day Santiago 2018 was held last April 10th, organized by the Santiago Chamber of Commerce (CCS) and the eCommerce Institute. Chile excels by its online market maturity and penetration which places the country as a benchmark for the region.
eCommerce Day Santiago 10th edition closed last 10 April with a greater attendance than previous years. The attendees approached the new trends and challenges of Internet business for the region and the world, through many different workshops and plenary talks, as the one delivered by Fizzmod, among other local and international distinguished speakers.
The company, specialized in service and product development for eCommerce, gave a presentation ran by its Director, Francisco Mato. “Innovation in the processes is an effective way to help companies be swifter and better respond to new challenges and changes in the environment. It is no longer about being the most experienced one but being the most agile and flexible,” said the specialist in his speech.
During the event, George Lever, Director of the Digital Economy Study Center CCS analyzed the Electronic Commerce outlook in the country. According to figures by the Santiago Chamber of Commerce, Chile achieved 4 thousand million dollars in sales during 2017 and they estimate that this year the numbers will surpass the 5.000 million, which represents a 30% growth.
There are now more than 15 million people connected across the country, from which 5.5 million make online purchases and, from those, 17% are made through mobile devices. The percentage of companies that now sell online has reached 15%, being higher this year the participation of micro and small businesses.
Chilean Minister of Economy, José Ramón Valente, was at the opening of the event and he highlighted the constant evolution of this industry and the need for the Government to address the emerging challenges as: the inclusiveness of small and medium-sized enterprises to be able to develop their businesses, the narrowing of the educational gap and the development of larger digital infrastructure in which they are currently investing nearly 1.7 thousand million dollars annually. He also stressed the major challenge of improving internal logistics and the importance of earning the users’ trust, which are now having better shopping experiences, thereby eCommerce keeps growing steadily.
Fizzmod subsidiary in Santiago, was an eCommerce Award finalist for the third year in a row in the category “Best Online Marketing Agency”.